Executive Interview
Executive Interviews
An Interview with
Tristan Lo
Godzpeed Autosport
Co-Founder & CEO
Godzpeed is a Hong Kong based game developer founded in 2016 by an international team of motorsport engineers, racing drivers, and game developers. Godzpeed aims to create the next best simulation racing game and become a major developer in the digital entertainment industry.
Awards:
2018 World Summit Awards National Nominee
2019 HKICT Start Up Awards - Gold Award
2019 Greater Bay Area STEM Excellence Awards
2020 Outstanding eRacing Venue & Training Centre
Publish Date:
17 February 2021
Hong Kong
Location:
Tell us about your background, and how you came to found your company?
Before Godzpeed, I was working in the motorsport industry. I started racing when I was still a student, and ended up buidling a career in the motorsport industry. I have been in motor racing for almost 20 years as driver, coach, and enginner. I have always knew digital entertainment has a huge market, especially the racing simulation genre has a very solid audience and players community. It allows normal people to experience a highly popular sport without the extreme physical and financial requirements, it is truly a sport for everybody. However, in order to make the best simulation that is both entertainment and realistic will require extensive knowledge in automotive physics and technologies. As motorsport insiders, it is only logical for us to work on such project.
What is most important to you and your organization – mission, vision, or core values? Why?
We are bringing one of the most expensive sports in the world to EVERYBODY. Before starting our own projects, we have been the power-users for all the other racing simulation software and games for decades. Our vision is to combine the more serious training simulations with racing entertainment game, and create something unique that EVERYONE can enjoy. We have very good relationship with the players community, we know what they want, and what the market don't have. Our software will be "Created by the Users for the Users".
Can you explain briefly how your service(s)/product(s) works?
We are currently developing our own game, and we are still fund raising for the project, hoping to expand our dev team and speed up the development process. It will be quite unique and different from many other racing simulation games in the market. It's a software product, so when it is ready, it will be released globally for customers to download.
We also provide event solutions for our clients. eSports have large amount of audience, and it is a new marketing channel for brands.
We also support eSport talents to compete in international tournaments, and our previous results were among the best of Asia.
How has the industry been changing in recent years?
The technologies have advanced so much in the past few decades, the line between simulation and game is very blurry now. Video game business has always been big, especially in recent years. I would like to say it is one of the essential for modern and future human society. Entertainment is always needed, even in global pandemic situation or financial crisis, there will always be a high demand for good games.
What makes you different from what’s currently available in the market?
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We are going to be quite different and unique, and we are pretty sure our product will sell very well considering what's currently availble in the market. Unfortunately, we cannot go into too much details at this point.
What does the future hold for your company?
We are aiming to become a successful game developer in the global digital entertainment market and create great games for millions of players.