An Interview with
VMSD Hong Kong Pte Lttd
Since its inception in 1992, VSMD is today a member of The Activation Group with head office in Singapore, it has expanded to Hong Kong, Thailand, and Malaysia, and subsequently, in July 2021, the group will open its Shanghai's office as part of the plan to grow the China's market.
The group will focus on its core businesses in Global Travel Retails, Brand Communications, Events, and Green initiatives.
With our integrated and regional experience, we aim to service our clients with good quality standards and meeting their expectations.
6 June 2021
Tell us about your background, and what are you most passionate about?
Ringo Yeung is a dynamic Sales and Marketing professional in Tourism, Hospitality & Entertainment Industry with decades of experience in Hong Kong, China, Taiwan, and Macau and specializes in Sales & Marketing, Destination Marketing, Brand Management, Event Marketing, PR, CRM, Advertising and Entertainment.
He also served in Melco Crown Entertainment, Venetian Casino Hotel & Resort, Beijing Wanda Culture International Ltd, responsible for Integrated Resort Pre-opening & opening projects, Resort Sales & Marketing Strategic campaigns, Entertainment projects.
Describe a time you had to make a tough decision (e.g. budget cuts, organizational restructuring, market withdrawal, etc.). What did you do and what was the result?
Keep to understanding marketing status and collect statistics figures for the analysis to the benefits company outcome and the market situation for budget cuts.
How would others define your communication style? Do you prefer to be close to your employees or maintain a healthy distance, and why?
Communication with team members to understanding each people's strengths & weaknesses and characteristics to make achieve the KPI.
How has the industry been changing in recent years? What do you think are the biggest challenges your industry will face in the next 5 years?
-Design & Build, with the big topic of material, can be sustainability, power saving, environmental friend, etc.
However, most o the brand they do not have the budget for this.
-Logistic of goods/product delivery, some brands will even talk about when they ship the goods from factory to retail shop, how can the logistic be eco-friendly as well. e.g. NO air shipment (by plane). And Goods can be ship with an electricity train instead of a vessel?
Due to the COVID, the number of travelers reduces in disaster. Operators / Brands start to change their sales strategy from offline to online. Operators will manage some live shows (live broadcast / live commerce) and push sales.
Biggest Challenges in the next 5 years:
1. Design & Build
- How can reduce the cost of fixture material that can be sustainable, eco-friendly but cost increase not more than 10%.
2. Innovative design
- Alignment with the brand image, but also with innovation. This needs to work super closed with brands to development.
3. Online & Offline support.
- For sure online is the trend of business. to make use of online, e.g. customer can pre-order and pick up at shop before boarding, which some airport already doing it.
- Helping brands with artwork, creation of design for banner/advertisement for the online platform.
- What to do on digital marketing? By the limited budget, but reach most of the consumer.
What personality traits make a good leader?
Need to market acuity and understanding a different country style to make the business segments.
What does the future hold for your company?
The group will continue to expand its Global Travel Retails in the region where we see an opportunity to grow our core businesses. Due to the pandemic, we see most of the malls in the region were being affected. We have created some good ideas to collaborate with the malls as part of the mall engagement process.