An Interview with
Creative M Studio
Creative M Studio was founded in 2017 in Wellington, New Zealand. Whilst we still work with our favourite NZ brands, in 2019 we moved our headquarters to Singapore.
We are an agile and dedicated boutique design and visual communications agency. Every day we work with people and brands that want to stand for something and make a visual impact.
25 May 2021
Tell us about your background, and how you came to found your company?
Through a truly global expat life and work experiences my entrepreneurial spirit took over and I became a company founder. I was just waiting for the right time to move out of corporate and deliver my dream business.
What is most important to you and your organization – mission, vision, or core values? Why?
First and foremost our client experiences working with highly competent and trustworthy professionals who quickly understand their needs, communicating openly and delivering high quality projects. No surprises - except great ones!
Mission: To provide our clients thought-provoking, high-quality, and professional creative services across all design and communication fields, that help them achieve their brand and product potential.
Vision: To be the design partner of choice for ambitious companies in the region, growing our success together and connecting to global markets.
Why: Creative M Studio is a trustworthy, agile, and expert partner.
Why: Sharing knowledge, ideas and creating solutions together to deliver the best results.
Pace and Urgency
Why: Delivering our work commitments on time and in full; or quicker. We are proactive in seeking to exceed our clients' and team’s expectations.
Why: A fun working environment supports productivity and creates a very positive client experience and impression.
Can you explain briefly how your service(s)/product(s) works?
We are a visual communication and design studio specialising in:
Branding & corporate identity
Website design and development
Publication and editorial design
Photography & video
Data & story visualization
Icons / infographics
We are opening an e-commerce store where we will offer a first - a selection of flat rate design packages.
How has the industry been changing in recent years?
Disappointingly the gig industry took design to a sometimes soulless and disconnected norm; whilst the traditional agencies significantly raised their pricing.
There is no good branding and design work without an experienced designer supervising it from within a company or through a trusted external designer/studio.
All visual aspects, whether a logo, website, promotional video or social media must flow seamlessly, connected by one design family identity.
Hiring multiple designers from different sources may damage your brand longer term, and results in more time spent to coordinate a disjointed approach. There is also the risk of losing your IP or control of your design assets.
On the other hand not every company can afford Saatchi and Saatchi on a regular daily basis! This is where we slot in.
What makes you different from what’s currently available in the market?
Creative M Studio is bridging the design and client experience gap. Our UVP is to deliver affordable, astute and economic quality to the Asian market place.
Our work is centred on our clients and servicing their audience needs. Years of experience in the design industry taught us that endless negotiations are painful for both sides. They are time consuming and let’s be honest - cheap doesn't necessarily mean good. This is why we are launching flat rate design packages as a first in Asia. Transparent pricing and quality outcomes!
What does the future hold for your company?
In the near term, being the “go to” design agency for ambitious Asian growth companies and entrepreneurial individuals.
Our focus for the future is to supply the business market in the APAC region, with our outstanding design solutions that grow both Creative M Studio and our clients’ success.