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Executive Interview
Carrie Law
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   Executive Interviews   
An Interview with
Carrie Law


In a world where digital innovation and transformation is no longer an option, but a must, Carrie is now breaking out on her own with digital consultancy, WOW Impact Group, specialising in digital solutions to influence the journey and behaviour of consumers and customers, empowering everyone to make more informative and impactful decisions.


“At WOW Impact Group, we’re leveraging all these aspects of the digital landscape to three main areas of services in real estate; matching Chinese demand to international properties, fundraising for companies with tech and data focus, and driving digital transformation by using tech and data.”


However, with the WOW Impact Group launching earlier this year right before the pandemic, Carrie sees herself again navigating a rapidly changing landscape where her customers are looking to her for digital solutions in a disrupted, evolving world.


"We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments" said Carrie.


WOW Impact also work with family offices and institutional funds to solicit the right investment for you. WOW with us for a catch!

Publish Date: 
14 December 2020
Hong Kong

Tell us about your background, and how you came to found your company?

“My passion starts with the Internet back in the early 1990s when no one was actually trained in this space,” Carrie says. “The term ‘digital’ is a composition of many keywords evolving over periods.”


“From the world wide web, and now the Internet as we know it, business intelligence, analytics, SEO, SEM, e-marketing, social media, mobile apps, e-commerce, KOL, big data, machine learning and artificial intelligence, blockchain, cryptocurrency, virtual banking and expos – the list goes on and there’s so much more to come!”


“With digital convergence also comes with many possibilities in other industries – proptech, fintech, edutech, martech, insurtech, healthtech – there’s infinite developments by nature.  Everything is possible and that’s why I’m fascinated by the digital world.”


Her whole career has been heavily punctuated by mergers, acquisitions and integrations across TMET, communications, ecommerce, proptech, fintech, and family offices. More recently spearheading two highly successful ASX-listed company mergers (iProperty Group with REA Group) and two private company mergers (Juwai with IQI), both complex, multimillion-dollar deals.


Carrie has become adept at navigating the wide-ranging regions and nationalities of multinational corporations with a people first mentality. This core belief and value become her vision in building WOW Impact Group as to make sure the journey is a WOW experience to all stakeholders.

What is most important to you and your organization – mission, vision, or core values? Why?

“People and culture are always the centre of changes,” Carrie says. “Uniting all stakeholders from different nationality, culture, line of business and function is the key to a seamless and speedy integration.”


“Always be bold in opening tough conversations and over-communicating vision, mission and goals is always essential to get us to move fast as a company with concerted direction and actions that really matter.”


“There’s no bible of what works or not – but the quality of leadership from fellow stakeholders to take risks and responsibility drives us to conquer challenges together.”


To Carrie this also means having a supportive – and happy – team around you, both professional and personally.


“I believe a happy team can achieve everything.” says Carrie. “Being the chief of many different organisations, I take this very seriously as it influences both myself and our teammates – and how we make countless decisions every day – making sure we’re happy at what we’re doing at work and in life.”

Can you explain briefly how your service(s)/product(s) works?

From online marketing to offline sales events and project sales, our WOW team provides a one-stop services that encompasses strategic planning, promotion, production, go-to-market execution and digital transformation. We are passionate in applying data science, content marketing, digital and social media promotions, and tech to deliver cost-effective and efficient results.


We stress on "WOW Hula Approach" with full understanding of the pains of our customers / consumers, address with relevance as to reach out with influences and impacts with persistence and continuous optimization. Our WOW team would Plan-Track-Act-Adjust (PATA) our solutions based on the result of the campaigns as to deliver our best to WOW ourselves and our customers.


"WOW! I could now visit a project in London without even visiting the project. It really help me to understand the location and the community with my husband who's now locked down in Kuala Lumpur while I'm now in HK", says Mrs Chan, an investor who had attended a London real estate private event earlier.


"We're panicking about how to integrate our website with Wechat, Whatsapp and Line as to serve our investors in Mainland China, Hong Kong and Taiwan, and WOW team has recommended a CRM solution with deep digital marketing knowledge and friendly integrations across a wide range of social media platforms. Beyond tech, WOW has strong experience in taking more people onto the digital transformation journey which helps our team and buyers to adapt to new technology and processes. We are confident inn the significant growth of our lead-to-sales conversion!", says Jean Baptiste, Founder of AmAsia, a leading cross-border real estate broker.

How has the industry been changing in recent years?

However, with the WOW Impact Group launching earlier this year right before the pandemic, Carrie sees herself again navigating a rapidly changing landscape where her customers are looking to her for digital solutions in a disrupted, evolving world.


Though these are not the ideal conditions to launch a business – it’s something Carrie’s entire career has prepared her for. She says the accelerated digital development has proven to the world how vulnerable we human beings are in a pure physical world, especially during pandemics.


“While many border gates are still closed, and countries are experiencing different stages of lock down, we’re seeing eight times the customer enquiries on how to do things differently and support business continuity,” says Carrie.


“There’s actually been a recorded five times the buyers' demand compared to the same period last year – our customers are more eager and willing to look at new tech approaches on how we could help them capturing these buyers by reimaging social distancing, while keeping business going and growing.”


“Customers are joining us to conduct webinars for potential buyers and planning to meet with consumers via our virtual WOW Expo. Developer and agency sales are nurturing leads by providing more personalized services via instant bulk whatsapp artificial intelligence marketing.”


“On the consumer side we’re seeing double the digital RSVPs on city and real estate projects too.”


It’s no surprise Carrie and her business instincts are thriving in such a time of disruption and upheaval though.

What makes you different from what’s currently available in the market?

"We care for WOW and be WOWED!", says Carrie. How could we always deliver better than the best? WOW team is well-trained with the 3Ss mentality - Squeeze, Stretch and Smash" Squeeze the best within our comfort zone. Stretch to out-perform from our comfort zone. Smash the target together or get ourselves smashed, failed and learnt fast!


Spending a career at the helm of expansive media and real estate companies across the globe and at home in Hong Kong, Carrie has always been ahead of the curve at important technological junctures as a business leader, go-to media commentator and public speaker, committed to digital momentum for change and growth.


She chalks her career success up to "just being really hungry to learn something new every day along the digital journey", cutting her teeth in such high-level roles as Managing Director of the Ignite Media Group, Regional Head, REA HK & Macau at the REA Group, the successful ASX-listed company that own and operates, and CEO and Director at Juwai, where China finds international property.


What does the future hold for your company?

Future is a definitive infinity! WOW is organizing virtual expos to help cross-border real estate project sales and marketing to reimagine social distancing, as well as to keep businesses going, even growing! We're also working with virtual banks and financial service companies on providing fraction investment solutions for better financial inclusion. WOW Living is not only a privilege for well-off investors -- we can also reach emerging youth millennials. They may not be big fans of trophy properties, but believe in the potential and value of asset investments with diversified risks powered by blockchain technology. For institutional funds and family offices, WOW serves as partners to solicit reliable, sustainable, and impactful real estate investment options.


WOW Impact Group will continuously take pride in leading digital innovation, transformation and transcendence! If you're sharing same vision, we love to work and collaborate with you on your ventures at a WOW capacity!


Carrie Law

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