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Executive Interview
Suki Cheung
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   Executive Interviews   
An Interview with
Suki Cheung
CN Logistics International Holdings Limited

CN Logistics International Holdings Limited (CNL) is a well-established international logistics solutions provider with the core business of providing air freight forwarding services in high-end fashion and wine sectors while ranking no. 1 in distribution and logistics in both Hong Kong and China. The Group was listed on the Hong Kong Stock Exchange (HKEX) in October 2020. CNL has recently been included in the Morgan Stanley Capital International Index (MSCI) and the constituent stock of the FTSE Global Equity Index Series (GEIS) Micro Cap Index, with increasing recognition to the global investors and the logistics sector.

Actively engaged in promoting sustainability in the logistics industry, CNL has introduced the one-stop green logistics solutions, CNL Green Solutions, co-creating solutions with client's brands to reduce the impact in every step of the supply chain management on the environment. The Group has also contributed to various cross-border eCommerce developments. With the recent preferential government policies of the Free Trade Port, CNL has established a new footprint in Hainan, as well as the expansion of global presence to RCEP countries.

Publish Date: 
8 June 2021
Hong Kong

Tell us about your background, and how you came to found your company?

Suki is recognized for her dynamic stakeholder engagement, from executive management to front line staff, having worked with global MNCs and eCommerce marketplace, specializing in cross border eCommerce, integrated supply chain solutions, brand transformation and business coaching.


Life motto “PASSION drives Perfection” accompany Suki throughout 20 years in logistics industry after graduation from University of Sunderland with distinction; She is also a certified master practitioner of neuro-linguistic programming and awardees in Public Speaking, Master of Ceremonies and Distinguished Salesperson Award (DSA). With strong network with China and Hong Kong government bodies together with ASEAN logistics network, Suki helps to develop commercial strategies and campaigns for the Group while building positive relationship with customers, investors, media and public in order to strive for the best return to our stakeholders.


Apart from work, she enjoys challenges in Trail-walker and Marathon while keep chasing her life motto:

(P) erseverance is not a long race; it is many short races one after the other

(A) ction is the only way to make progress

(S) ustainable for work, life and our planet

(S) uccess is sweet, but the secret is sweat

(I) ndependent and always deliver more than expected

(O) ptimistic is the foundation of courage & true progress

(N) ever give up, nothing that lasts accomplished quickly


With her energetic approach and experience in modern supply chain, Suki hopes to connect, create new ideas and collaborate with customers, investors and related stakeholders, hit the ground running and walking the talk with her life philosophy - LIVE WITH PASSION!

What is most important to you and your organization – mission, vision, or core values? Why?

Company Mission – “Passion for Service”

The centrepiece of culture is its relentless pursuit for Excellence in services. The culture of “Excellence No Compromise” in services distinguishes us from other service providers in logistics industry and is well-known to our customers which have the same high demands for the quality of products and services.

Our business all began with the vision – to bring our business partners closer through innovation, comprehensive and bespoke omni-channel logistics solutions. Through development in people and technology, we transformed from a traditional logistics company to a modern smart supply chain solutions provider.

Can you explain briefly how your service(s)/product(s) works?

The business structure of CNL is designed to meet our customers changing needs. Our businesses include supply chain and logistics solutions, ecommerce ecosystem from financing to marketing to e-fulfillment around the globe.


Sea Freight and Supply Chain Distribution

We are the global leading logistics provider specializing in key verticals of healthcare, fashion and apparels, food and beverage. Through in-country logistics and global freight management, we provide holistic, integrated solutions spanning the time the product leaves the factory to when it reaches the hands of the end-consumer. Our knowledge and network along the entire global supply chain and retail industry gives us unique insight into creating long-term collaborative solutions for our customers.


Air Freight and Luxury Logistics

With services that include store openings and remodels; fashion shows; press events; exhibitions and roadshows; and book and press distribution, we handle it all. By exceeding standard expectations for shipping, delivery, and transport, we provide high-end online retailers that want to elevate their customer service and satisfaction levels. Working with CNL luxury brands can consistently meet and exceed their loyal customers’ expectations every time.


ECommerce Enabler to China and Asia

Businesses rely on an entire ecosystem of integrated end-to-end digital solutions to operate globally. Starting from brand awareness from creating strong online presence through social media, search engine, press, KOL Influencers and other above-the-line marketing tools; e-marketplaces provides a quick alternative solution for distribution to customers with less investment and greater speed-to-market, with increased traffic, customer reviews and integrated finance and fulfilment services.

How has the industry been changing in recent years?

The logistics industry is undergoing massive change and disruption, and this has resulted in a transformational change to traditional supply chain management. At CNL, we are building a digital supply chain with innovative services and solutions to help our customers and suppliers navigate the digital economy. A fully digital global supply chain will enable us to be a catalyst for change, delivering data-driven insights for faster, smarter business decisions.


Our goal is to fully digitalize each step of the supply chain so data can flow seamlessly, providing end-to-end visibility for our customers, suppliers and other stakeholders. This means they can stay ahead of the disruption at retail, capture and share data across the entire value chain to enable smarter, faster and more effective decisions, ensuring business sustainability.

What makes you different from what’s currently available in the market?

We committed “Speed-to-Market”

Innovative in design and execution of sophisticated origin logistics programs including ScanPack, to effect cross-dock or direct-to-store, on carton- or piece- picks on single PO or multiple PO basis, subject to guaranteed accuracy of pick and pack. Regular KPI review with inbound/outbound handling, return, delivery, and inventory management. We aim to optimize inventory, select the appropriate modes of transport, and offer adaptable solutions that constantly keep in step with market expectations.


We believe “Employee Engagement = Delightful Customer Experiences = Driving Business Results”

When employees are more engaged with the business, they're more likely to contribute to its success. Dedication to a goal will help the team meet deadlines and achieve long-term success. Happier employees who are more willing to provide above-and-beyond customer service, which ultimately drive business results.


What does the future hold for your company?

Every ounce of support represents the driving force that advances the progress of the Company. In future, the Company will continue to live up to the expectations and leading CN Logistics to reach new heights by expanding eCommerce solutions, refining green logistics, being the leader in China enabling services and to bring sustainable and significant returns to all stakeholders and shareholders.


Suki Cheung

Supplementary Information

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