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Executive Interview
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   Executive Interviews   
An Interview with
Startup Spirit Limited
Publish Date: 
17 October 2019
Hong Kong

Tell us about your background, and how you came to found your company?

Bass has more than a decade‘s experience in the outdoor media industry and she joined InstaReM, a fintech startup in 2016. She is one of the founding staff members of InstaReM, in which she built the brand presence in Hong Kong from scratch.

Outdoor advertising has been too expensive for Startups and SMEs. Bass found Startup TV to offer a low entry advertising opportunity for Startups and SMEs to get on-target exposure for their products and services.

Since moving from a blue chip to a startup, Bass has been speaking and pitching in many notable APAC startup and fintech events such as FinovateAsia, RISE, Hong Kong Fintech Week and JUMPSTARTER. Bass has also been mentoring students at Young Entrepreneur School and HKU Swire Hall. She has been a member of the jury panel for the HKU MBA BusinessLab Pitch Session.

What is most important to you and your organization – mission, vision, or core values? Why?

Vision: Enable the Growth of Diversity of Businesses in Hong Kong
Mission: Provide affordable promotional channels for small businesses to grow.
Core Values: Startup Spirit - Adventurous, Passion, Innovation, Collaboration and Integrity.


We believe diversity of businesses is good for the society. We respect and value all those business founders who work hard with passion to provide all the good products and services for people to enjoy. With affordable promotional channels, we want to create more opportunities for them to grow and sustain.

Can you explain briefly how your service(s)/product(s) works?

StartupTV HK currently manages six Out-Of-Home TV screens located in Central, Wanchai, Causeway Bay, Mongkok and Laichikok. These large TV screens are located at high traffic locations with good audience profiles. Each advertiser can enjoy around 800 spots per week per location. For example of a standard package, a video advertisement of 15 seconds will be played at least 6 to 8 times per hour. This provides a total of 4,000+ spots per week at the 6 locations. We also provide slideshow and video production services.


How has the industry been changing in recent years?

With the rise of digital media, outdoor media are seeking ways to integrate with online media to provide O2O solutions for advertiser and to address the need for quantitative measurement of ROI. This involves huge sum of research investment which cost may be partially added on the advertising rate.

Digital transformation is also taking place in the process of media placement. L汝河旺划

What makes you different from what’s currently available in the market?

There are many individual TV wall in the market which advertisers have to liaise with one by one. They are usually running in an amateur 署

What does the future hold for your company?

It will be tough given the economic trend. However, the development is promising with more and more collaboration with strategical partners and sustainable demands.



Supplementary Information

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