Executive Interview
Executive Interviews
An Interview with
Yelena V. Zemtsova, CFA
PR Squared Worldwide Eurasia Bridge
CEO
We help Globally Minded Investment Firms to Identify, Meet and Develop Sound Relationships with Strategic Partners, Clients & Investors, Bridging Cultural Gaps and Finding International Deal Synergies.
Publish Date:
10 November 2019
Singapore
Location:
Tell us about your background, and how you came to found your company?
Back in early 90s I was a teenager growing up in the post-Soviet devastated by inflation Russia. Once, after classes ended, I was studying in the school library. Suddenly, our young IT professor ran inside and began jumping and shouting: "We got it! We got it!" My English professor jumped to embrace him, and both of them were as happy as have never seen them before. I decided to come up to inquire what was happening. To my question, the IT professor replied that our Lyceum just got George Soros Grant. "Who is that?" - asked I. My teacher said something about Hedge Funds and about philanthropy, neither of the terms familiar to me then. I was just fascinated by this crazy American guy who gifted so much money! Why would he do it, I wondered. And what are these Hedge Funds about? With this question, I chose my future profession: finance with an objective to work with the world's brightest minds...
My dream did come true. I have worked in the Investment industry since 2001.
Many years later, in 2015, my work contract terminated for some external circumstances. I decided instead of looking for another job that it were the time to start my own enterprise, PR Squared Worldwide Eurasia Bridge, doing Investor Relations and Public Relations for Investment Funds as well as SMEs.
What is most important to you and your organization – mission, vision, or core values? Why?
All three. One needs all three to go in the right direction.
Can you explain briefly how your service(s)/product(s) works?
1.Finance & Investment Industries 2.Oil, Gas, Mining 3.Science, AI & New Technologies 4.Healthcare & Biotech 5.Export / Import / Trading 6.Agriculture & Food 7.Art & Fashion Industries
Any promising and high growth industry that is legal and morally and ecologically sustainable.
PR Squared WEB strives to provide excellent service to the above mentioned enterprises, assisting them in their growth and acquisition of new clients / investors.
How has the industry been changing in recent years?
The space of SMEs is largely fragmented and for the most part under-served. There is a lot of room for improvement.
What makes you different from what’s currently available in the market?
PR Squared WEB's objective is to deliver stellar service to its customers. Thus, reputation is everything since most of the clients are referrals of existing clients or come in through my networks.
What does the future hold for your company?
There is still much to be done. I hope the future is as bright as the stars but not as far away...