Executive Interview
SHERMAN MA
Logo.jpg
   Executive Interviews   
An Interview with
SHERMAN MA
AS HEALTHWAY INTERNATIONAL LIMITED
BUSINESS DIRECTOR
Publish Date: 
16 October 2019
Hong Kong
Location:

Tell us about your background, and how you came to found your company?

Graudated from one of the leading University here in Hong Kong (CUHK), with over 10 years branding and channel sales management level experience.

Specialist at China influencer marketing and run the brand campaign for the client at FMCG / F&B / FASHION & BEAUTY / Luxury category.

Working over 50 with international corporate client and helping them to build up business in China and Hong Kong market. Sound knowledge background on both FMCG and eCommerce, specialist for the social media marketing in WeChat / Weibo marketing and Facebook / Google Search marketing.

What is most important to you and your organization – mission, vision, or core values? Why?

Our mission is to help difference overseas company to do business here in China and Asia Pacific.

 

Our vision is to help the overseas to have brand or product exposure and generate the need on both China market and south east asia market.

 

Our core value is to provide professional service to our client, that save their cost with good ROI.

Can you explain briefly how your service(s)/product(s) works?

Social Media New Retail

A simple way to increase brand exposure and increase sales.

 

CHINA MARKET PROMOTION

To reach the huge market of China’s 1.4 billion people, social media and content marketing are the best choice. Our professional team in China can help you solve all the promotion challenges.

 

KOL INFLUENCE MARKETING

KOL has the ability to create and aggregate fans on social media, and their opinions are sometimes more influential than entertainers.

 

CROSS BORDER E-COMMERCE SERVICES

Professional team to help you put your goods on the world. Use our social media to increase product exposure and sales. The 7×24 one-to-one service gives you no worries.

How has the industry been changing in recent years?

The best brands put customers at the heart of their operations, with full consideration of the end-to-end customer experience, from awareness to purchase to referral. In addition, they commit to embedding data and smart technology into their operations, breaking down the data silos within their organizations for cross-function interconnection and extending their links with the broader ecosystem.

 

There are 5.11 billion unique mobile users in the world today, up 100 million (2 percent) in the past year.

 

There are 4.39 billion internet users in 2019, an increase of 366 million (9 percent) versus January 2018.

 

There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year.

 

3.26 billion people use social media on mobile devices in January 2019, with growth of 297 million new users representing a year-on-year increase of more than 10 percent.

What makes you different from what’s currently available in the market?

We are in high involvement at china market since 2008 and our teams has solid experience for the new retail sales channel on both offline and online.

 

Most important that we are being educated from zero to now which has power team to well take care of our client from difference country project execution.

What does the future hold for your company?

We would like to develop a ecosystem and service supply chain in order to have better service and cost effective to our client and all our business partner.

Contact

SHERMAN MA

arrow&v
Supplementary Information