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Executive Interview
Ken Chu
WhatsApp Image 2021-09-03 at 13.38.53.jpeg
   Executive Interviews   
An Interview with
Ken Chu
imBee Limited

imBee was founded in 2019 and we are building the a business communications platform that brings teams and customers together across all channels. It’s a centralized team inbox with powerful tools for businesses to do better sales and customer service.

Publish Date: 
9 September 2021
Hong Kong

Tell us about your background, and how you came to found your company?

Our communication platform was initially built for internal use for our previous business. The clients of our previous business always used WhatsApp to contact us for different kind of inquiries. As the business grow, it became a big problem as instant messenger apps were made for personal use. It lacked of tools for business to scale their businesses. And therefore we made imBee to solve our own problem.

What is most important to you and your organization – mission, vision, or core values? Why?

Our missing is to bring teams and customers together across all channels.We are building the all in one business communication platform for both external and internal communications.


And followings are our company core value:

  1. Personal growth through company growth

  2. We believe the sucess of the company rely on our team. We help the personal growth our our team. And they will grow the company.

  3. Strive for the best as a team

  4. Be the best version of yourself. Look for personal growth and continuous learning.

  5. Set really high standards and goals

  6. Be a great team player - support and learn and teach each other.

  7. Kindness

  8. Be a force of good. Empower others. Be a human with integrity, honesty and stay true to yourself.

  9. Proud of what you do

  10. Fix the things that doesn’t make you proud or not doing it at all

  11. Be very open

  12. Value open and transparent communication. Think from others’ perspective, seek to understand first.

  13. Think simple

  14. Try to turn complex stuff into simple stuff.

  15. Embrace mistakes

  16. Mistakes are paths the success. Don’t worry about making mistakes.

Can you explain briefly how your service(s)/product(s) works? provides one central inbox for all instant communication channels. It supports IM (WhatsApp, FB Messengers, WeChat, Line), Virtual Phone, Video conferencing and Cobrowsing. And it provides best-in-class business tools and workflow automation for brands to communicate with customers and teams efficiently.

How has the industry been changing in recent years?

Businesses used to communicate with customers via email and phone. With instant messengers becoming the major communication channel, businesses also start to support instant messenger as a way to connect with their customers. We foresee that instant messengers will surpass email as the major business communication channels in near future.

What makes you different from what’s currently available in the market?

imBee provides "Easy to use", "World Class Support" and "Reliable and Secure" product and service. We are trusted by big enterprises like Prudential, Ping An Insurance, Hong Kong Finance, Valuable Capital, Smartone, Union Medial Group and many SMB.

What does the future hold for your company?

imBee recently closed a pre-A round of funding and expanding to ASEAN countries. We target to become the number one business communication solution worldwide.


Ken Chu

Supplementary Information

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